CanOlive is fortified with the most powerful anti-oxidant from olives, Hydroxytyrosol or HT. CanOlive has the same concentration of HT as found in leading pure olive oil brands available in Pakistan.

HT is shown to be a powerful anti-oxidant, and protects the body cells against oxidative stress. Apart from having cardio-protective and neuro-protective effects, the anti-oxidant property of HT protects body cells and specific organs such as red blood cells, the liver, and eyes from the harmful effects of lipid oxidation, passive smoking and cadmium intoxication.

HT is also known to improve the condition of patients suffering from osteoarthritis and rheumatoid arthritis by reducing inflammation.

The potent anti-oxidant activity of HT is of particular importance due to the presence of polyunsaturated fatty acids in liquid cooking oils. While these fatty acids are thought to have a positive impact on the blood lipid profile and some (Omega 3 and Omega 6) are essential for good health, they are prone to rapid oxidation and lead to formation of lipid peroxides. Lipid peroxidation is thought to be one important mechanism involved in the pathogenesis of inflammation, cancer, and atherosclerosis. Due to this reason, it is recommended that anti-oxidants should be included as part of the diet to protect against lipid peroxidation. HT has been shown to be particularly effective in retarding lipid peroxidation and this explains its anti-CVD and anti-cancer properties.

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